[Problem]
Morro Bay Odder Club needed one clear home for its public story and the practical work around every cold water dip. Events, waivers, member details, donations, photos, merchandise, and beach check-in all needed to work together without making a community club feel corporate.
[Approach]
- 01Rebuilt the public site around the club's real photography and existing sea otter mark, with the cold Pacific setting and community at the center.
- 02Created a phone-first event flow where someone can choose a dip, reserve a place, and sign the waiver without needing an account.
- 03Built separate installable surfaces for members, beach check-in, and club operations, so each person sees only the tools needed in that moment.
- 04Brought the gallery, vlog, free membership, donations, and merchandise into the same owned platform while keeping the public experience simple.
[Outcome]
A finished client build at odderclub.org that carries the club's branding from first visit through beach check-in, with one connected system for events, waivers, members, donations, merchandise, photos, and day-to-day operations.
[The finished build]
[What's actually built in]
Every Field Kit ships with the same real infrastructure — not a template site with a contact form bolted on. Each tile below is a live system in this build. In plain terms first, then the tech underneath.
Editable site + /admin dashboard
You edit copy, prices, hours, and photos yourself from a private dashboard.
Replaces: Squarespace / Wix / Webflow editor
Contact & inquiry form
Public form that routes to your inbox and into your admin inquiries queue.
Replaces: Typeform, Jotform
Newsletter signup
Double opt-in newsletter signup; subscriber list visible in your dashboard.
Replaces: Mailchimp / Substack signup widget
One short link for social media (/links)
One short, easy web address (yoursite.com/links) that you put in your Instagram, TikTok, or Facebook bio. It's a single tidy page holding every link you want people to tap — book, shop, menu, directions, newsletter. Like a tinyurl or Linktree, except it's yours, it's free, and you edit it yourself.
Replaces: Linktree, Beacons, bit.ly / tinyurl
Mobile-friendly + basic SEO
Responsive layout, meta tags, sitemap, and social-share images.
Replaces: Yoast, RankMath
Basic integrations & embeds
Connect the outside tools you already use — Google Calendar, Google Maps, YouTube/Vimeo embeds, Instagram feeds, Stripe, standard OAuth logins, and any service with a normal embed code or public API. Complex custom syncs are a separate add-on.
Replaces: Zapier lite, most embed / connect widgets
Branded PDF export template
Guides, invoices, and one-pagers export in your brand.
Replaces: Canva Pro exports
Client / partner login area (basic)
One protected page per client, guarded by login.
Replaces: Notion shared page, Basecamp lite
Bookings & Calendar (basic)
Services, availability rules, deposits, waivers, and Google Calendar sync — right in your dashboard.
Replaces: Calendly + Acuity
Team accounts + roles
Invite teammates and give them different permissions (admin, staff, viewer).
Replaces: Extra Notion / Basecamp seats
Basic analytics dashboard
Traffic, top pages, form submissions, and booking counts — visible in your admin.
Replaces: Fathom lite, GA basics
Content Library
Articles, recipes, and guides — plus optional gated files (PDFs, printables) delivered by email or after purchase.
Replaces: Substack Pro, Gumroad, WordPress + WooCommerce
Meetings & Task Hub
Meeting notes, meeting-linked documents, and optional AI-assisted task suggestions that you review before saving.
Replaces: Otter + Asana + Google Docs
Handoff Cost Sheet + Package Add-ons
Visible pricing, retainer/package system, client-package usage tracking.
Replaces: Manual pricing pages + spreadsheets
Custom Domain + Transactional Email
DKIM/SPF, sender setup, and templated transactional emails from you@yourdomain.
Replaces: Postmark / Resend + manual DNS
Installable phone app + push alerts
Your site installs to a phone home screen and works like an app, with push notifications you send from your dashboard.
Replaces: A separate native app build
Point-and-click site editor (featured)
Move, resize, and restyle things on your own pages by clicking them, without touching the dashboard forms. Featured in every Field Kit: you change your own site the moment you want to, no waiting on me.
Replaces: Webflow Editor, Elementor
Comparable custom-agency build: $8k–$25k+ upfront, $500–$2,000/mo ongoing, 8–20 weeks. Field Kit: shipped in weeks, one owner, no monthly SaaS tax. Sliding-scale Driftline rate available.
