One person. A few crafts.

For ten years I ran Kelpful, a Southern California seaweed company — harvesting, drying, teaching, building a small business from the intertidal up. That work pulled me into the wider ocean economy and, eventually, into the classroom.

I've taught aquaculture, aquaculture business, marine ecology, and biology as a professor at Santa Monica College, MiraCosta College, and Chapman University. Today I lead the New Blue Economy program at MiraCosta College remotely — building curriculum and pathways for the next generation of coastal workers.

The rest of my time goes to the practice you're reading now: software, business strategy, seaweed foraging & marine exploration & education, and Enlichen consultations — all run as one independent shop.

"Think like you've got nine brains, feel like you've got three hearts, and hug as though you have eight arms." — Liz Marvin, Weird Is Beautiful

Nine brains, one body. Software, strategy, seaweed, education — each line of work is its own arm with its own intelligence. They explore independently, but they all report back to the same center.

Three hearts. I don't take on work I don't feel. Every project gets full care — nothing is just a transaction.

Weird is beautiful. The best solutions come from looking at problems sideways, squeezing through gaps no one else saw. I take unconventional approaches seriously.

Small scope, real shipping. I'd rather ship a tight v1 than scope a giant v2 that never launches. Most engagements are two to eight weeks.

Wide cast net(work). If I'm not the right match, I'll connect you with someone in my network who is.