[Services & rates]
Studio
A real website built from scratch for your business, plus your own private dashboard to run it from — and me on the line as much or as little as you want.
Project-based engagements with honest ranges. Final price depends on scope; I'll quote after a short discovery conversation. No required retainers, no minimums for advisory calls. Tap any service to expand it inline — no page jump.
[The studio ethos]
What you're paying for isn't the tool — it's the judgment.
I've already spent the hours looping on wrong turns, rebuilding around bad assumptions, and figuring out which 10% of a project actually needs to be custom. You get a brand system that looks like you, not like every other project on the internet. You get architecture that doesn't need unwinding in six months. And you get something that ships — fully — instead of something that almost works and sits in draft forever.
The difference between building alone and building with someone who's done it before is the gap between it works and it works, looks right, and won't embarrass you when it scales.
[What you're actually getting]
Your own website
Designed for your business, with the deliverables and usage rights agreed in writing.
Your own dashboard
A private control panel to edit copy, prices, hours, and photos yourself — no developer needed.
A shared workspace
Track our project, share documents, message me, see invoices — all in one place.
Me, on the line
Not a contractor who vanishes at handoff. Sliding-scale rates. Retainers optional.
[Also: operations software, not just a website]
For farms, hatcheries, shellfish & seaweed growers, small food makers, and field crews — harvest logs, lot/batch traceability, inventory, crew scheduling, wholesale orders. Built into your site so one login runs the business. See Project Brackish →
[Bring your tools together]
Most of what you pay a monthly subscription for — your newsletter tool (Brevo, Mailchimp), your booking calendar (Calendly, Acuity), your storefront (Shopify), your invoicing (QuickBooks), your project workspace (Notion, Basecamp) — I've already built as modules inside real client sites. We can scope which ones fit your site, their licenses, and which outside subscriptions you still need. Same goes for the ag & aquaculture side: the harvest sheet, the inventory spreadsheet, the crew text thread — all foldable into the same dashboard. On the intake I'll show you the exact list, what each one replaces, and an honest price range.
[Clear from the start]
The keys, the code, and the rights are different things.
I want you to feel confident running what I build. Handoff covers the agreed accounts, editing access, and walkthrough. Source-code access or delivery and ownership or licensing rights are separate items, each spelled out in your written proposal before you commit. Separate does not always mean an extra fee: your quote says what is included, what is not, and what any additional transfer would cost.
Your content stays yours. My pre-existing and reusable tools stay mine, with the agreed license for your project; outside materials keep their own terms. If you need a broader transfer or another developer to take over, tell me early so I can scope it with you. No added work or transfer fee starts without written approval. An inquiry is not a commitment. Read the Studio terms.
[The math, roughly]
Built with me
~$850
Starting range for a small site, shipped in a week or two of focused work on my end.
Built solo, first time
$2,500–$5,100
Same site, 3–6× the credits burned looping through wrong turns, rebuilds, and dead ends.
Typical custom dev
$4,000–$12,000
What a freelance developer or small agency usually quotes for the same scope — before revisions.
Your hours back
80–150 hrs
The evenings and weekends you don't spend debugging — time back for the work only you can do.
Honest ranges from real projects across the studio — not a sales pitch, just the receipts.
[From recent clients]
“Hiring Jules to help me build out my website was the best decision I could have made, hands down.
When we started, I had all of my copy written but exactly zero ideas on what to do with imagery and the general aesthetic. Jules helped me find my vision, narrow down my options, and create the perfect blend of all the different elements I loved. She was patient, flexible, and supportive throughout the entire process. She's also incredibly knowledgeable and helped set up all of the backend operations I needed that I would never have been able to execute myself.
I now have a website that fits my brand perfectly and fully supports my new business launch. I am so grateful to Jules for all of her expertise!”
“I hired Jules to redesign our website, with the goal of making it more dynamic and interactive and turning it into a home for our video log, a series of interviews with people doing remarkable work in Morro Bay. Throughout the project, Jules was exceptionally responsive and consistently went beyond the scope of our agreement. The final result exceeded my expectations, and I'm pleased that she will continue to support the site going forward. I recommend her without hesitation.”
“This is so full service and way more than I would have even thought to ask someone for. It feels like my whole online presence as well as the backend that I interact with are undergoing the transformation I've needed. A real makeover for my business that aligns with its growth over the last 10 years, and I particularly love that my clients and community will have easier access to connecting with everything I offer.”
[How studio projects work]
Build, design, and software engagements are custom-scoped, so they move through a different rhythm than a direct calendar booking:
1. Inquiry
Tell me what you're after.
2. Proposal
Scope, fee, timeline, access, and rights.
3. Approval
You review and sign off.
4. Workspace
Shared dashboard tracks the work.
Advisory calls and strategy sessions can be booked directly from the calendar. Studio projects flow through inquiry and (once we're working together) your project workspace.
[Scope, changes & extras · how you're protected]
The written scope is the whole deal
Before work starts, you get a written list of exactly what gets built and what it costs, with review steps, handoff, source access, and rights stated separately. Nothing starts until we both accept that agreement. A preview or informal conversation does not authorize extra work or a broader transfer.
Extras are quoted before they start
If something new comes up mid-build, including extra pages, features, integrations, or revisions beyond the included round, I price it separately and I pause that added work until we both accept its cost and schedule in writing. You will never owe for work you did not approve first.
Add-ons are priced up front
Bigger pieces like bookings, memberships, shops, and installable apps are listed as priced add-ons with honest ranges on the intake form, so you can see what each one costs before you ever ask for it. No surprise line items after the fact.
Clear agreements protect both of us: you always know what you're paying for, and the project stays on schedule because target doesn't move. Review the cost sheet and the terms of service.
[Build & Handoff]
A site you can steer, with a clear handoff.
Built for your business, with a private dashboard for your copy, prices, hours, and contact info. We agree on account handoff, source access, and rights separately before work starts, so you know exactly what comes with the build.
Priced below Squarespace, Wix, Webflow, and most freelance quotes — on purpose.
[Clear from the start]
The keys, the code, and the rights are different things.
I want you to feel confident running what I build. Handoff covers the agreed accounts, editing access, and walkthrough. Source-code access or delivery and ownership or licensing rights are separate items, each spelled out in your written proposal before you commit. Separate does not always mean an extra fee: your quote says what is included, what is not, and what any additional transfer would cost.
- Handoff
- Who runs the site, which accounts and files move, when they move, and what help is included. Publishing, moving services, and ongoing care are agreed separately.
- Code and editable files
- The exact source files, repository access, or editable design files included, their delivery format, and any exclusions. Editor access alone is not source delivery.
- Rights to use or own
- Which custom work is assigned to you and which reusable tools or third-party materials are licensed. Receiving files does not itself grant exclusive ownership or resale rights.
Your content stays yours. My pre-existing and reusable tools stay mine, with the agreed license for your project; outside materials keep their own terms. If you need a broader transfer or another developer to take over, tell me early so I can scope it with you. No added work or transfer fee starts without written approval. An inquiry is not a commitment. Read the Studio terms.
Track 1 — Ready-to-edit
Field Kit
$850 one-time
+ platform costs after handoff
A ready-to-edit kit I customize from the design library, then hand off. You log in at /admin and edit every page yourself. Optional writing tools are there if you want them, and the site works normally without them.
Good for one- or two-person businesses that want a beautiful, professional site fast.
Start a Field Kit →Track 2 — Bespoke
Custom Build
starting at $1,500 · $85/hr one-time
+ platform costs after handoff
Custom design and bespoke functionality — booking systems, integrations, layouts the library doesn't capture. Scoped per project, handed off the same way at the end.
Good for businesses that need something specific — booking, member logins, integrations — built the way you actually work.
Start custom intake →Track 3 — Agencies, programs & research
Agency & research platforms
For any agency, program, or organization moving the industry forward — state and federal regulators (CDFW, WDFW, NOAA…), ports, tribes, universities, Sea Grant programs, and industry associations: permitting platforms, regulatory and statute tracking across states, lease and siting maps, monitoring-data intake, grant and reporting trackers, public data portals, and shared status boards that finally let five agencies see one project the same way.
This is the work I care most about — the paperwork and coordination layer that builds the infrastructure a thriving aquaculture industry actually depends on. Already built for it: Permit Reef (a public permitting map, private working desk, and proposed reform bill workspace), and TideEx (tides, harvest rules, mapped coastal spots, and field access).
Scoped per project — contract, subaward, or written into your proposal. Sliding scale for small programs, tribes, and nonprofits.
Start an agency project inquiry →[Ongoing costs — what you pay after handoff]
After the one-time build, the only recurring bills are the website platform subscription and any extras you choose. No markup, no hidden fees.
Custom Build add-on — I handle it
Maintenance Retainer
$60/mo
Driftline: $20/mo (Driftline)
Don't want to log in and edit it yourself? Retain me instead. I handle copy updates, small layout tweaks, plugin/security updates, broken-link fixes, and a quarterly check-in — you just email or text me. Up to 1 hour/month of changes included; additional time at $85/hr.
[Sliding scale, no proof required]
Driftline Rate
I keep a permanent sliding-scale rate on every service — builds, maintenance retainers, and all consulting/advisory work — for low-income founders, disabled-led businesses, mutual-aid groups, BIPOC/Indigenous-led ventures, and queer/trans-led work. No proof required; mention it when you reach out.
- Site build
- from $350
- Maintenance retainer
- $20/mo (Driftline)
Consulting, advisory, and all hourly services on the Operations page also carry a Driftline rate (typically 40–60% off the listed range). Just ask.
Ask about the Driftline Rate[Strategy & advisory · book directly]
Pick a time and start — no intro call required.
3 packages · tap to expandSelf-contained 60–90 minute first sessions you can book straight from the calendar. Every package below carries a Driftline rate — the reduced amounts show up as selectable options right at checkout, no proof required.
[Larger engagements · by inquiry]
Bigger scope, longer arc — let's scope it together.
4 packages · tap to expandThese run multi-week and need a short scoping conversation first so the quote is honest. Send a note and I'll come back with a plan and a range.
Not sure what fits?
Start with a 90-minute Business Advisory Intensive — $150 for the first session. We'll figure out what you actually need together.
[How you pay me]
Venmo or Zelle — on your schedule
Studio work is paid directly by Venmo or Zelle — no card processing, no platform fees, nothing added to your total. Beyond that, I'm genuinely flexible: pay it all at once, split it in half, or chip away at it a little each month like a small no-interest loan. Whatever actually lets you get the work done.
Once your project is open, you set your own amounts and dates in your dashboard under Your payment plan, and you can change them when life changes. I see your updates on my side, and we confirm any revised payment and delivery milestones together in writing. Changing a date does not automatically change the agreement or release files or rights early.
Scope protection: your quote covers exactly what is listed. Anything extra, including new pages, features, or revisions beyond the included round, is priced and approved by you in writing before I start it, so a build can never grow past what you agreed to pay.
[Sponsor the Driftline rate]
Keep the sliding scale alive
The Driftline rate lets me work with low-income founders, disabled-led businesses, mutual-aid groups, and BIPOC/Indigenous/queer/trans-led teams at a deep discount — sometimes 40–60% off the listed range. If you've got the means and want to help more of those projects get built, a direct gift offsets the gap and keeps the studio solvent while I do it.