[Problem]
Chief Executive Angel is a solo coaching practice, and the owner was paying monthly for a stack that still didn't work well together: an old Wix site, Calendly for booking, Stripe for invoicing, Brevo for newsletters, Google Docs for handoffs, and nothing that gave her clients a single place to see what was happening. Turnover was quiet and expensive.
[Approach]
- 01Replaced the Wix site with a fast, editable Field Kit build on her own domain (chiefexecutiveangel.com) — she edits copy, services, and photos herself from a private /admin.
- 02Wired in bookings, invoicing (Stripe), a client portal with per-project timelines and messaging, a marketing hub with optional draft help, and Brevo-powered newsletters — all under one login instead of five subscriptions.
- 03Shipped a client dashboard so her customers see their own project timeline, invoices, documents, and a direct message channel to her — no back-and-forth in email.
- 04Full mobile PWA with web push notifications so both the owner and her clients get real-time updates without paying for SMS.
[Outcome]
Live at chiefexecutiveangel.com in under three weeks, replacing five separate subscriptions with one owned platform. Now in retainer/maintenance mode. Comparable custom-agency build would have run $8k–$25k+ upfront with $500–$2,000/mo ongoing; delivered at Field Kit rate.
[The finished build]
[Client note]
“This is so full service and way more than I would have even thought to ask someone for. It feels like my whole online presence as well as the backend that I interact with are undergoing the transformation I've needed. A real makeover for my business that aligns with its growth over the last 10 years, and I particularly love that my clients and community will have easier access to connecting with everything I offer.”
[What's actually built in]
Every Field Kit ships with the same real infrastructure — not a template site with a contact form bolted on. Each tile below is a live system in this build. In plain terms first, then the tech underneath.
Editable site + /admin dashboard
You edit copy, prices, hours, and photos yourself from a private dashboard.
Replaces: Squarespace / Wix / Webflow editor
Contact & inquiry form
Public form that routes to your inbox and into your admin inquiries queue.
Replaces: Typeform, Jotform
Newsletter signup
Double opt-in newsletter signup; subscriber list visible in your dashboard.
Replaces: Mailchimp / Substack signup widget
One short link for social media (/links)
One short, easy web address (yoursite.com/links) that you put in your Instagram, TikTok, or Facebook bio. It's a single tidy page holding every link you want people to tap — book, shop, menu, directions, newsletter. Like a tinyurl or Linktree, except it's yours, it's free, and you edit it yourself.
Replaces: Linktree, Beacons, bit.ly / tinyurl
Mobile-friendly + basic SEO
Responsive layout, meta tags, sitemap, and social-share images.
Replaces: Yoast, RankMath
Basic integrations & embeds
Connect the outside tools you already use — Google Calendar, Google Maps, YouTube/Vimeo embeds, Instagram feeds, Stripe, standard OAuth logins, and any service with a normal embed code or public API. Complex custom syncs are a separate add-on.
Replaces: Zapier lite, most embed / connect widgets
Branded PDF export template
Guides, invoices, and one-pagers export in your brand.
Replaces: Canva Pro exports
Basic analytics dashboard
Traffic, top pages, form submissions, and booking counts — visible in your admin.
Replaces: Fathom lite, GA basics
Handoff Cost Sheet + Package Add-ons
Visible pricing, retainer/package system, client-package usage tracking.
Replaces: Manual pricing pages + spreadsheets
Custom Domain + Site Email
Your site sends its own emails from you@yourdomain — signup confirmations, receipts, booking notices — with proper authentication so they land in inboxes, not spam. A personal inbox at your domain is separate: if you already use Google Workspace or Outlook, I connect your domain's mail to it; if not, I help you pick and set one up, and that provider bills you directly.
Replaces: Postmark / Resend + manual DNS
Point-and-click site editor (featured)
Move, resize, and restyle things on your own pages by clicking them, without touching the dashboard forms. Featured in every Field Kit: you change your own site the moment you want to, no waiting on me.
Replaces: Webflow Editor, Elementor
Comparable custom-agency build: $8k–$25k+ upfront, $500–$2,000/mo ongoing, 8–20 weeks. Field Kit: shipped in weeks, one owner, no monthly SaaS tax. Sliding-scale Driftline rate available.
