[Problem]
Chief Executive Angel is a solo coaching practice, and the owner was paying monthly for a stack that still didn't work well together: an old Wix site, Calendly for booking, Stripe for invoicing, Brevo for newsletters, Google Docs for handoffs, and nothing that gave her clients a single place to see what was happening. Turnover was quiet and expensive.
[Approach]
- 01Replaced the Wix site with a fast, editable Field Kit build on her own domain (chiefexecutiveangel.com) — she edits copy, services, and photos herself from a private /admin.
- 02Wired in bookings, invoicing (Stripe), a client portal with per-project timelines and messaging, a marketing hub with AI-assisted drafts, and Brevo-powered newsletters — all under one login instead of five subscriptions.
- 03Shipped a client dashboard so her customers see their own project timeline, invoices, documents, and a direct message channel to her — no back-and-forth in email.
- 04Full mobile PWA with web push notifications so both the owner and her clients get real-time updates without paying for SMS.
[Outcome]
Live at chiefexecutiveangel.com in under three weeks, replacing five separate subscriptions with one owned platform. Now in retainer/maintenance mode. Comparable custom-agency build would have run $8k–$25k+ upfront with $500–$2,000/mo ongoing; delivered at Field Kit rate.
[What's actually built in]
Every Field Kit ships with the same real infrastructure — not a template site with a contact form bolted on. Each tile below is a live system in this build. In plain terms first, then the tech underneath.
Editable site + /admin dashboard
You edit copy, prices, hours, and photos yourself from a private dashboard.
Replaces: Squarespace / Wix / Webflow editor
Contact & inquiry form
Public form that routes to your inbox and into your admin inquiries queue.
Replaces: Typeform, Jotform
Newsletter signup
Double opt-in newsletter signup; subscriber list visible in your dashboard.
Replaces: Mailchimp / Substack signup widget
Link-in-bio page
A custom /links page you can point to from Instagram or TikTok.
Replaces: Linktree, Beacons
Mobile-friendly + basic SEO
Responsive layout, meta tags, sitemap, and social-share images.
Replaces: Yoast, RankMath
Basic integrations & embeds
Connect the outside tools you already use — Google Calendar, Google Maps, YouTube/Vimeo embeds, Instagram feeds, Stripe, standard OAuth logins, and any service with a normal embed code or public API. Complex custom syncs are a separate add-on.
Replaces: Zapier lite, most embed / connect widgets
Branded PDF export template
Guides, invoices, and one-pagers export in your brand.
Replaces: Canva Pro exports
Client / partner login area (basic)
One protected page per client, guarded by login.
Replaces: Notion shared page, Basecamp lite
Bookings & Calendar (basic)
Services, availability rules, deposits, waivers, and Google Calendar sync — right in your dashboard.
Replaces: Calendly + Acuity
Team accounts + roles
Invite teammates and give them different permissions (admin, staff, viewer).
Replaces: Extra Notion / Basecamp seats
Basic analytics dashboard
Traffic, top pages, form submissions, and booking counts — visible in your admin.
Replaces: Fathom lite, GA basics
Comparable custom-agency build: $8k–$25k+ upfront, $500–$2,000/mo ongoing, 8–20 weeks. Field Kit: shipped in weeks, one owner, no monthly SaaS tax. Sliding-scale Driftline rate available.
